About Us

Sales Luis Group Overview

Sales Luis Group a Timorese-owned manufacturing company, was established in 2019 by Steven Ferreira da Costa Sales Luis, a visionary entrepreneur from Timor-Leste. The company was founded during the COVID-19 pandemic. Recognizing the urgent demand for hand sanitizer during the pandemic, Steven used his expertise to construct an alcohol distillation machine from recycled materials. This machine produced alcohol with 96% v/v from raw materials like (Tua Mutin) or fermented sugarcane, tomatoes, rice, and yeast.

He successfully produced hand sanitizer branded as “Limos Hand Sanitizer,” which received endorsements from the Ministry of Health, the Ministry of Tourism, Commerce, and Industry, and recognition from the World Health Organization (WHO). This product quickly gained high demand and commanded a premium price during the crisis. As COVID-19 cases and demand surged, the home-based industry expanded to larger facilities to accommodate increased production and storage needs.

The company supplied “Limos Hand Sanitizer” to a range of high-profile clients, including the World Health Organization, schools, churches, and supermarkets such as Mei Mart, Leader, and Centro Supermercado. Additionally, it played a crucial role in the “Cesta Basica” distribution, where hand sanitizer was considered an essential item.

Expansion and Production Diversification

In 2022, Sales Luis Group. broadened its product line to include liquid detergent under the brand name “PINSO” and dishwashing detergent branded “Limpó.” As a key supplier for the Cesta Basica program, “PINSO” was added to the list of essential products distributed.

Adaptation and Growth

With the decline in COVID-19 cases, the demand for “Limos Hand Sanitizer” decreased. In response, the company pivoted to distill alcohol to produce a neutral spirit under the brand “Coronel” and developed ready-to-drink cocktails “Caipirinha” and “Sangria,” both based on Coronel. This strategic diversification led to the hiring of 43 employees, encompassing full-time and part-time roles across administration, finance, marketing, storage, production, and delivery.

Current Operation and Future Plans

Currently, Sales Luis Group. supplies Coronel, Caipirinha, and Sangria to kiosks in Dili and all municipalities, including RAEOA. The company has ambitious plans to expand into the NTT territory, driven by growing demand from Indonesia. In December 2023, Sales Luis Unipessoal Lda. launched “Caspoll Beer,” further expanding its product portfolio and solidifying its presence in the beverage market.

Steven Sales Luis

Founder and CEO

Founder and CEO

Steven Sales Luis, a visionary CEO and Founder of Sales Luis Group, leads a dynamic conglomerate spanning beverages, construction, and logistics. With a visionary approach, Steven pioneers innovation across industries, delivering exceptional products and services.

His leadership drives excellence in beverage creation, construction projects, and logistical efficiency, fostering growth and success. Steven’s commitment to quality, sustainability, and client satisfaction sets Sales Luis Group apart as a leader in diverse sectors. Through strategic vision and entrepreneurial spirit, Steven empowers teams to exceed expectations, fostering a culture of collaboration and innovation.

Join Steven Sales Luis on the journey of innovation and growth, where passion and excellence converge to shape the future of industries worldwide.

Clarisse Soares Trindade

Vice Director

Vice Director

Clarisse Soares Trindade, Vice Director at Sales Luis Group, brings strategic prowess and innovative thinking to drive the conglomerate’s success. With a keen eye for emerging opportunities, Clarisse spearheads initiatives across beverages, construction, and logistics, ensuring excellence in every endeavor. Her dynamic leadership fuels the development of groundbreaking products and services, elevating Sales Luis Group as a trailblazer in diverse industries. Committed to fostering collaboration and empowering teams, Clarisse inspires a culture of creativity and excellence.

Filomeno Da Cruz

General Manager

General Manager

Filomeno Da Cruz, General Manager at Sales Luis Group, orchestrates the conglomerate’s success through strategic leadership and forward-thinking initiatives. With a focus on operational excellence and business growth, Filomeno oversees operations spanning beverages, construction, and logistics. His meticulous approach ensures efficiency and innovation across all facets of the organization, driving sustainable development and client satisfaction. Filomeno’s dedication to fostering a culture of teamwork and continuous improvement empowers teams to exceed expectations and drive results.